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Is the word assertivo the same in Brazilian and European Portuguese?

No

The difference lies in the typical usage and meaning. In Brazilian Portuguese, "assertivo" has a semantic extension: it is frequently used as a synonym for "precise," "accurate," or "correct" (e.g., an accurate diagnosis or a comment that hits the mark). In Continental Portuguese, the word is used almost exclusively to describe the personality trait of being "assertive" (communicating one's needs and opinions directly and respectfully). If a Portuguese person wants to express the idea of something being "accurate" or "on point," they would naturally use words like preciso, exato, or certeiro instead.

Brazilian Portuguese Examples

  1. Você precisa ser mais assertivo nas reuniões. (You need to be more assertive in meetings.)
  2. O comentário dele foi muito assertivo. (His comment was very accurate/on point.)
  3. Ela deu uma resposta assertiva para a pergunta difícil. (She gave a precise/accurate answer to the difficult question.)
  4. Precisamos de uma estratégia mais assertiva para este projeto. (We need a more effective/precise strategy for this project.)
  5. O médico foi assertivo no diagnóstico. (The doctor was accurate in the diagnosis.)

Continental Portuguese Examples

  1. Tens de ser mais assertivo nas reuniões. (You need to be more assertive in meetings.)
  2. O comentário dele foi muito certeiro. (His comment was very on point.)
  3. Ela deu uma resposta muito precisa à pergunta difícil. (She gave a very precise answer to the difficult question.)
  4. Precisamos de uma estratégia mais eficaz para este projeto. (We need a more effective strategy for this project.)
  5. O médico foi muito exato no diagnóstico. (The doctor was very exact in the diagnosis.)